Custom Cages are the UK’s number one design, development, and manufacturer of motorsport roll cages in the UK and a respected brand worldwide among race teams and enthusiasts alike. Sublime Media were asked to upgrade their website to help customers find the right roll cage for their vehicle and their motorsport level. The aim was to make the complexities of roll cage ‘shopping’ easier to buy, but also easier to ask a question if they needed help along their purchase journey. The majority of their online visitors are, not surprisingly, using a phone, so the challenge was to make their smaller viewport experience as efficient as possible.
Custom Cages supply over 650 roll cage kits online through this website and they wanted a quick way to bulk edit inventory data without the inconvenience of editing products individually. Therefore we devised various methods to centralise the data for super-fast bulk edits. A real time-saver. Thankfully, that extra time is being spent dealing with new enquires and conversions that this newly launched website is already generating.